GARDEN CITY

Brand building Kenya in a multi-stakeholder environment

Garden City, Nairobi’s expansive real estate complex, comprises one of East Africa’s largest retail malls, alongside residential and commercial offices, and has plans for a hotel and medical centre. Gong Kenya has been Garden City’s marketing and PR partner since 2016. With a combined team of PR specialists and in-house creative, we answered the brief for a proactive, experienced agency capable of working independently as an extension of Garden City’s own comms personnel.

Originally called in to set a comprehensive marcomms strategy, Gong Kenya advised on the necessity for a strong central brand from the outset. This needed to support the sales teams and position the mall to attract high footfall. We strengthened the visuals with a new website design and amalgamated social channels, focusing on digital content to engage local audiences and show dynamism.

We designed and created sales brochures and marketing collateral for residential and business park sales teams, alongside marketing materials – adverts, flyers and signage – for the mall.

Following a digital audit, we oversaw all content creation for social media, running the Garden City press office (including managing crisis communications when required), whilst also co-ordinating videography, photography, media buying and advertising. Social engagements continue to steadily increase, growing by 550 per cent over one month.