The Challenge

Continental Re is a pan-African reinsurance company headquartered in Lagos, Nigeria. CRe asked Gong to support the launch of its Kenya office. The company wanted to reach a key audience of insurance companies in Nairobi, to demonstrate its capabilities, and position the business as a leading pan-African reinsurance company.

The Strategy

Gong set up a series of high-profile and well attended events and breakfast meetings, followed by a programme of media relations, integrated communications and branding.

The Outcome

Extensive coverage of the launch of Continental Re was achieved, across all the major local publications (print and online) and broadcast channels, both TV and Radio. Interviews with Femi Oyetunji, the CEO of Continental Re included commentary on the African reinsurance and insurance market. The launch event for over 100 guests was widely acclaimed within the industry and follow-on PR for the firm included coverage of new appointments, plus other launches, and interviews in South African, pan African, Francophone and international insurance and business press.

In addition to media relations, Gong created new branding, rolling it out across the website as well as producing other collateral such as a brochure, annual report and a digital newsletter.