DIVE IN NIGERIA
Building support for diversity and inclusion in the Nigerian insurance market
In 2020 Gong was asked to take on the event running of Dive In Nigeria to build support for diversity and inclusion in the Nigerian insurance market. Due to Covid-19, the event was held virtually, with over 260 people attending. We secured CNBC anchor Esther Awoniyi to chair the event and invited five business leaders from across the sector to discuss gender diversity in the Nigerian insurance market.
Working closely with our local partners Phyllion to action our strategy, generate press coverage and engage insurance professionals in Nigeria, we secured 33 pieces of coverage including five TV interviews. Google ads delivered 421,000 impressions and #DiveInNigeria was trending on Nigerian twitter feeds on the day of the event. A number of senior leaders from Nigerian insurance firms also took part in our curated social media campaign, taking to twitter to share their support.
“We selected Gong and their partner agency in Nigeria to work on this project because we loved the concept and approach they presented us with. Their experience of the market, knowledge of D&I and familiarity with the Dive In festival meant they were the obvious partners for the event. In terms of delivery, I couldn’t have asked for more. The event was well attended and proved to be a great discussion on gender diversity in the Nigerian insurance market. The coverage was exceptional, with five of our panellists featured on prime TV show interviews in advance of the event. We were really pleased with the result.”
Mary Alade, Chief Strategy Officer, Aon Reinsurance Solutions (sponsor of Dive In Nigeria)