Corporate profile raising in Kenya, across Africa, and beyond
DPO Group has developed the technology to allow businesses across Africa to process payments, both online and offline. Headquartered in Kenya and with a presence in 19 African countries, DPO works with businesses of all sizes, supporting the growth of small local businesses, as well as working with large corporations, such as Uber, Booking.com and DHL.
Gong was tasked with supporting DPO in developing its corporate profile and raising awareness of its suite of products to businesses locally, regionally and internationally.
We supported DPO in developing its brand and corporate profile, writing corporate collateral, launching new business lines and products and announcing company milestones. As well as extensive local Kenyan media coverage, further coverage was secured in South Africa, Ghana, Namibia, Nigeria, Senegal, the UK (including the Financial Times), the US, China and France, amongst other countries.
With a modest investment we are delivering outsized results, including in top tier international titles such as Forbes and Quartz. The estimated reach of one single announcement was over 1.5 billion readers.