Brand refresh and reputation management services for renewable energy project
Kipeto, located in Kajiado county, is the second largest wind power project in Kenya. Following two years of construction, the project connected to the national grid in 2021 and once at full capacity will supply 100MW of clean, renewable energy as a significant contribution to Kenya’s Vision 2030 and Big Four Agenda.
Gong has worked with the project team, and an extensive list of international stakeholders (and their corresponding PR agencies), since mid-2018, including a change of ownership ahead of the project’s financial close in December 2018.
We began by running messaging workshops with both the project and investor teams and then rebranded Kipeto Energy Plc (KEP) to create a fresh, new corporate identity reflecting the project’s international pedigree.
In addition to reputation management advisory services delivered throughout the construction period, Gong has supported KEP on media relations, announcing news of key milestones in major industry titles, local, regional and international press, to ensure the project’s developments reach core sector audiences.