Adelphi research, which runs the EU funded Uganda Green Enterprise Finance Accelerator (UGEFA) in collaboration with Finding XY, has selected Gong to lead communications for the next phase of its business support programme.
Seeking financing can be extremely challenging for SMEs in Africa and UGEFA aims to improve the flow of capital into SMEs with high growth potential which are focused on the green economy.
By identifying established green SMEs in sectors such as clean energy and sustainable tourism, UGEFA prepares business leaders to scale their offerings through interactive learning. They are then matched with a bank and are given access to loans, a third of which is covered by UGEFA. The business support continues through the next phase of growth through training and peer mentoring.
The aim is to develop a supportive ecosystem of SMEs and lenders, committed to shaping Uganda’s transition to a green economy.
Gong’s role will be to amplify the next call for applications from eligible green entrepreneurs across the country, as well as disseminate programme results, notably during the Green Finance Dialogue Forum due to take place towards the end of 2021.