CONCERN UNIVERSAL ON HOW TO MAKE PHONE CALLS USING A MUD OVEN
I often find myself banging on to clients about the virtues of bite-sized video as a story telling medium. But I was reminded again of its power when I watched a video about a Concern Universal project called ‘how to charge your phone with a mud oven’. At just 1 minute and 30 seconds long, with only captions to explain what’s going on, the film has had over 20 million views and inspired 62,000 comments.
The ‘Flower Pot stove’ is bucket-sized and made of mud. It is made locally to a tested template, and runs on just a few sticks of wood, roughly a third less than a fire would use. It also produces much less harmful smoke which is an important innovation as the simple act of cooking kills 4.3 million people each year.
Approximately 2.5 billion people living in the developing world burn biomass as a primary energy source; this number is expected to grow to 5 billion by 2050.
Thanks to the clever little thermo electric generator that attaches to the stove, and produces electricity from its heat, people living in rural locations without access to the grid, can generate enough power to charge a phone or power a torch. Mobile phones, now very cheap, can help relieve poverty in so many ways. Remote farmers can get better access to fair market pricing and selling time for people to make phone calls can be a means of generating additional income in a community. Torches mean children can study after dark making more of education opportunities.
Concern Universal, (CU) the charity behind the initiative has a sweet spot for innovation where it improves the lives of women in particular. Its resourceful new Global Head of Communications & External Affairs, John O’Brien has masterminded an event on Tuesday 22 March at the fashion and design emporium, Clerkenwell London. The event, called ‘fashionUP’ will raise awareness and money for the work of the charity which has been going for 40 years and whose work extends beyond Africa into Latin America and Asia.
I’m shamelessly shaking down my friends (and theirs) to stump up the donation price to come along to ensure that Concern Universal gets a great turnout and raises the money it needs to continue with its work. While we are chomping on canapes, downing a few drinks, and taking in the stylish surroundings of the Clerkenwell emporium, it’s affecting to think that all over the undeveloped world, rural families are watching the last glimmers from their cooking fires go out, sinking them into complete darkness. Well done CU for shedding some light on all the issues and with such a clever solution. See you on the 22 March! And check out that film here.
Photo credit: Toby Richards