Advice to Graduates wishing to pursue a career in PR


The good news is that according to the IDS (Income Data Services) there is an 8% increase in the number of graduate roles being advertised this year.  Last year it had pretty much flat lined at 0.1%.  So the tide is definitely turning and we’re certainly feeling it here at Gong. Our numbers have more than doubled in less than a year.  A third of our new starters were graduates.  Our international client base and the expansion of Gong Creative, has allowed us to stretch upwards and outwards.

However, there remain 2.49 million unemployed people in the UK and last year 1 in 10 graduates were still unemployed 6 months after graduating.  We have a way to go yet.  CV’s and covering letters have never been more important.

Much of my time is spent going through these CV’s.  Here are my top 5 tips-

1. Research – Dig deep into agency websites and research thoroughly the company you wish to approach.  If you can drop in a subtle one liner, something you’ve noticed, or are interested in, or impressive company stats/achievements this will show you have done your homework and impress potential employers.

2. Covering letter – this should detail, a little about you, why we should employ you and what attracted you to us, keep it brief, informative and relevant.

3. CV’s -should be no more than 2 pages.  Make sure the layout is clear and sectioned off neatly, so that if someone is scanning through it, they can find information fast.

4. Internships – do as many as you can.  You can’t beat office experience.  Internships have become an elongated  ‘interview process’, they’re a fantastic way for you to gain experience and re-confirm your career path.  As an employer, it gives us the chance to see how you work and fit in, so make the most of it, be keen and get stuck in.

5. Stay in touch, link up with everyone and stay in touch via the usual social media networks. Generate a strong presence out there, keep it up to date, but be mindful of your output.

These may sound painfully obvious, but very rarely are such simple guidelines followed.  If you’re interested in joining the team I’d be delighted to hear from you.  Gong continues to grow both in London and internationally, particularly E. Africa and the US.  We have a wonderfully diverse culture in our London office alone, 50% of our employees are non-Brits and between us we have a huge array of skills, languages, experience and creativity to bring to the table.  For more information please go to our ‘about us’ page and get in touch


An energy revolution is taking place in East Africa as huge resources of geothermal steam beneath the Great Rift Valley starts to be exploited


Isabelle Alenus-Crosby

“Without sufficient Energy, it is impossible to change an Economy” – Jeremy Rifkin

As the entire East-African region is about to experience a geothermal energy boom, it will also play an important part in preserving the planet

Experts estimate that the geothermal potential of the East African Rift Valley, a geothermal hot-spot that spans 11 countries, will be essential for the area’s continued GDP growth. Geothermal energy, which is heat from the earth, is cost effective, reliable, sustainable, and environmentally friendly. This new energy therefore has the added bonus of cutting greenhouse gas emissions, and since the earth constantly generates heat, it can also be regarded as renewable.

The East African Rift Valley system is estimated to potentially produce 15,000MW of electricity within the next few years. Recent, enhanced technologies are reducing the unit price of geothermal energy and thus meeting the economic needs of all citizens, including the poor. According to the UN, the geothermal boom could lift millions out of poverty within the next decade.

The good news out of Africa just keeps on coming!