All posts by rachel_eaton

Understanding the full value of rural electrification in sub-Saharan Africa

By Ryan Witton 

According to the International Energy Agency’s 2019 Africa Energy Outlook, some 600 million people in sub-Saharan Africa do not have access to electricity (that’s 75% of the global total), and around 900 million lack access to clean cooking. Despite this, the population without electricity access is in fact falling thanks mostly to the speedy energy transitions of a small number of leading countries, particularly Kenya, Senegal, Rwanda, Ghana and Ethiopia. Electrification in these countries has been implemented through grid connections and a rapid rise in off-grid systems such as the solutions provided by Bboxx 

At the turn of the century, Africa’s installed renewable energy capacity was around 22 gigawatts (GW) – a sharp contrast to the 189GW capacity in Europe the same year (a continent with 85 million fewer people). In the two decades since, Africa’s installed generation has more than doubled to over 53GW and is continuing with strong momentum. Just take a look at recent officially launched projects like Kipeto‘s 100MW wind farm in Kenya or AMEA Power’s 50MW solar PV power plant in Togo. 

We all know that access to electricity brings a host of economic and social benefits to high-growth nations, but the full worth of providing these clean sources of energy in rural communities across sub-Saharan Africa has yet to be realised. While the physical health challenges of traditional fuels for generators and cooking is widely examined, the strain on mental health is granted much less consideration.  

Let us look at the case of Teresia Olotai, a Maasai mother of six and senior ‘Mama’ of Lobulu, a tiny rural enclosure (or “boma”) in Tanzania. Like the other women in Lobulu, life without electricity for Teresia was challenging. In the darkest hours of the night, she risked falling on stones or unwittingly stepping on venomous snakes. She has had to deliver babies in the dark, and when her children woke at night, she fed and changed them by touch. Candles and kerosene lamps posed a potential fire hazard in her wooden hut. This was until Teresia and her boma became part of a USAID Power Africa Project to install rural solar micro-grids. 

For rural communities in sub-Saharan Africa, the introduction of access to clean electricity has undoubtedly led to positive impacts in physical wellbeing. Electrified health centres are able to offer extended service hours, laboratory testing and vaccine refrigeration. In the home, there is less illness from indoor smoke inhalation and fewer burns from traditional cookstoves. The physical strain attached to carrying heavy loads of wood or kerosene, along with a danger of physical assault during collection (especially for young girls) is also diminished. Increased access to health and hygiene information via TV, radio, and the internet can be greatly beneficial. But let us also consider the psychological traumas arising from these same situations. 

The concept of wellbeing runs far deeper than what can be ostensibly observed at a purely physical level. Studies in renewable energy interventions, predominantly solar and hydro pico-, micro-, and mini-grids, have revealed positive mental impacts for rural people that emanate from a lower perceived risk of injury or illness. Examples of these risk reductions are increased security inside and outside the home from thieves or wild animals with improved lighting, or a lower chance of illness, injury and property damage from burning kerosene indoors.    

Women have reported better sleep at night knowing that they had safe lighting for emergency situations, especially involving their children. Connectivity through improved access to mobile phones is a huge boon to mental health, and communities are able to celebrate their new-found ability to stay connected to loved ones, friends, and family when they are able to charge phones at home, rather than walk and bus to town and pay a vendor.  

Lighting facilitates communal and family gatherings, extended study hours and has been revealed to reduce the risk of domestic violence because households are generally happier with increased light. Regions where public services have been improved and street lighting has been provided offer the greatest community wellbeing benefits, with increased safety outdoors and more opportunities for communal gatherings and entertainment after hours. And of course all of this has an impact on economic growth. 

The worry or stress felt from the risk of injury, sickness, or lack of sleep can in many ways be more ubiquitous than the physical harm itself. It is therefore crucial that these implicit, as-yet-unquantifiable impacts to mental wellbeing be given just as much focus as physical impacts when planning renewable energy projects and micro-grids in rural sub-Saharan communities. 

The rise and rise of East Africa’s creative economy

“African imaginations are worth investing in” is the rallying cry of Teesa Bahana, Director of 32° East Ugandan Arts Trust, as she campaigns for funds for her new Ugandan arts centre. She’s not alone in thinking so – Sotheby’s’ recent African contemporary art auction saw record-breaking sales from artists from Nigeria, Ethiopia, Cameroon and Senegal, according to  Quartz. What’s more, in a celebration of local cultural heritage, African collectors made up 70 per cent of those sales. 

There’s a sound business case to be made for backing the East African arts scene. The added value of a productive creative economy is well-documented – be it on tourism, technology, or social mobility. Albeit a few years out of datean Ernst & Young  2015 study indicated that cultural industries in Africa and in the Middle East are worth US$58 billion in revenue, contributing 1.1 per cent to regional GDP and employing 2.4 million people. Despite the setbacks of the Covid pandemic, those figures are likely to be on the increase – a British Council report‘Scoping the Creative Economy in East Africa’ cites “new digitally enabled business models which converge different sectors and practices through the development of new creative content, services or experiences, are flying out of countries at a rate few would have predicted just a few years ago.” 

An increasingly enabling policy, investment and regulatory environment is also helping East Africa’s creative sector. Despite well-documented tax policies on social and digital services, the bigger picture is positive. The British Council’s East Africa Arts Programme providesongoing grant, skills training and funding opportunities for art projects, while dedicated funds like Heva provide finance and business support for creative industries.  One such benefactor is talented Kenyan entrepreneur Bryan Ngatia, whose collective of Kenyan creatives – Too Early for Birds – tell Kenyan stories through art and film. He commends his British Council Cultural Heritage Seed Fund grant for providing the ability to offer his cast and crew healthy contracts and stable working conditions that set a precedence in the sector, enabling a whole community of theatre practitioners who won’t settle for exploitative agreements going forward. He adds, “The icing on the cake was that HEVA’s involvement went beyond financial support. We got business and structural guidance that shaped us better for survival in the future. “

The private sector is progressively more interested in the sector’s potential. Last month (April 2021) saw the launch of Birimian, the first operational investment company dedicated exclusively to African luxury and premium heritage brands. Delivered through a combination of mentoring, financial and operational support, Birimianis establishing an ecosystem designed to create value for African entrepreneurs and help independent labels become international brands.  In the same month, the East African Community (EAC) Leather Industry Network Platform launched, offering industry players a “reliable virtual space to connect, interact and transact business.” The trade in leather and leather products in the EAC has enormous potential and is growing at an annual average rate of 1.5 per cent. 

As the global economy begins to rebuild following the effects of the still-present, crippling pandemic, the creative industries look well-placed to support a return to economic growth. Not to mention helping us all to come to terms with the experience through essential artistic expression. 

Further Reading 

The following links support further investigation into East African cultural industries: 

Gong Wins 2021 Africa SABRE Awards

Gong has been named as one of the winners of this year’s Africa SABRE Awards, which celebrate superior achievement in branding, reputation, and engagement for its work with Dive In Nigeria.

Since inception in 2015, Gong has worked on delivery of the Dive In Festival , the insurance industry’s diversity and inclusion festival, which took place in a record 35 countries in 2020.

In a virtual awards ceremony run by PRovoke Media, Gong was recognised as the winner in two categories (Research and Planning and Public Education) and additionally received a certificate of excellence (in the Financial and Professional Services category) for its work in delivering this world-leading festival in Nigeria, alongside its African partners Phyllion & Partners Limited, Aon and Lloyd’s.

You can find out more about the Dive In Festival – which is running again from 21 – 23 September 2021 – visit www.diveinfestival.com.

British Council appoints Gong to profile AGILE leadership programme for social entrepreneurs

Gong has been appointed by the British Council to help profile its AGILE social leadership programme, designed to help social entrepreneurs across Africa improve their business skills, networks and resources. Delivered in partnership with Clore Social Leadership as the ‘Discover Programme’, AGILE seeks to address gender imbalance in leadership and education through an engaging and broad-reaching course delivered remotely.

In addition to media relations, Gong has supported the British Council with social media strategy and direction across several African countries and will also produce promotional case study videos.

Dive In Nigeria

DIVE IN NIGERIA

Building support for diversity and inclusion in the Nigerian insurance market

In 2020 Gong was asked to take on the event running of Dive In Nigeria to build support for diversity and inclusion in the Nigerian insurance market. Due to Covid-19, the event was held virtually, with over 260 people attending. We secured CNBC anchor Esther Awoniyi to chair the event and invited five business leaders from across the sector to discuss gender diversity in the Nigerian insurance market.

Working closely with our local partners Phyllion to action our strategy, generate press coverage and engage insurance professionals in Nigeria, we secured 33 pieces of coverage including five TV interviews. Google ads delivered 421,000 impressions and #DiveInNigeria was trending on Nigerian twitter feeds on the day of the event. A number of senior leaders from Nigerian insurance firms also took part in our curated social media campaign, taking to twitter to share their support.

“We selected Gong and their partner agency in Nigeria to work on this project because we loved the concept and approach they presented us with. Their experience of the market, knowledge of D&I and familiarity with the Dive In festival meant they were the obvious partners for the event. In terms of delivery, I couldn’t have asked for more. The event was well attended and proved to be a great discussion on gender diversity in the Nigerian insurance market. The coverage was exceptional, with five of our panellists featured on prime TV show interviews in advance of the event. We were really pleased with the result.”

Mary Alade, Chief Strategy Officer, Aon Reinsurance Solutions (sponsor of Dive In Nigeria)

British Council East Africa Arts

BRITISH COUNCIL EAST AFRICA ARTS

Strengthening international collaborations for east African creatives

Our brief was to strengthen awareness and increase links between 18 to 35-year-old creatives in East Africa and the UK, in celebration of East Africa Arts (EAA).

Despite the crippling effects of the Covid-19 pandemic stalling the creative sector worldwide, we set about showcasing the efficacy of the British Council’s East Africa Arts programmes and the importance of the creative sector as a career path, through the lens of their direct beneficiaries.

These creative entrepreneurs had incredible stories to tell. To generate engagement and support international partnerships despite the challenges of the pandemic, we crystallised the narratives of their innovations into media-friendly, engaging pitches with which to generate media interest.

Key titles and podcasts in the UK and across East Africa picked up these stories, which included the adversity-transcending power of fashion for a group of female textile producers in Kenya and Ugandan entrepreneurs benefitting from the Creative Hubs Academy.  Publications such as the Evening Standard (UK: circulation 1,780,000) and The East African (circulation: 3,000,000) jointly promoted No Direct Flight – a festival of African film and storytelling streamed live from Nairobi during the period of engagement. The press coverage reached approximately 30 million people in both East African and UK media.

By developing a rigorous content programme for Instagram, we were able to provide a digital platform to encourage international partnerships at a time when physical international movement was no longer permitted. Using powerful video clips alongside the compelling entrepreneur stories, we successfully increased the British Council’s EAA’s Instagram following by 17 per cent.

Despite significant strategic setbacks as a result of Covid-19, the British Council’s EAA engagement programme gained momentum by celebrating creative entrepreneurship as a direct result of the activity secured.

Kipeto Energy

KIPETO ENERGY

Brand refresh and reputation management services for renewable energy project

Kipeto, located in Kajiado county, is the second largest wind power project in Kenya. Following two years of construction, the project connected to the national grid in 2021 and once at full capacity will supply 100MW of clean, renewable energy as a significant contribution to Kenya’s Vision 2030 and Big Four Agenda.​

Gong has worked with the project team, and an extensive list of international stakeholders (and their corresponding PR agencies), since mid-2018, including a change of ownership ahead of the project’s financial close in December 2018.

We began by running messaging workshops with both the project and investor teams and then rebranded Kipeto Energy Plc (KEP) to create a fresh, new corporate identity reflecting the project’s international pedigree.

In addition to reputation management advisory services delivered throughout the construction period, Gong has supported KEP on media relations, announcing news of key milestones in major industry titles, local, regional and international press, to ensure the project’s developments reach core sector audiences.

DPO Group

DPO GROUP

Corporate profile raising in Kenya, across Africa, and beyond

DPO Group has developed the technology to allow businesses across Africa to process payments, both online and offline. Headquartered in Kenya and with a presence in 19 African countries, DPO works with businesses of all sizes, supporting the growth of small local businesses, as well as working with large corporations, such as Uber, Booking.com and DHL.

Gong was tasked with supporting DPO in developing its corporate profile and raising awareness of its suite of products to businesses locally, regionally and internationally.

We supported DPO in developing its brand and corporate profile, writing corporate collateral, launching new business lines and products and announcing company milestones. As well as extensive local Kenyan media coverage, further coverage was secured in South Africa, Ghana, Namibia, Nigeria, Senegal, the UK (including the Financial Times), the US, China and France, amongst other countries.

With a modest investment we are delivering outsized results, including in top tier international titles such as Forbes and Quartz. The estimated reach of one single announcement was over 1.5 billion readers.

British Council – Cultural Heritage for Inclusive Growth

BRITISH COUNCIL: ‘CULTURAL HERITAGE FOR INCLUSIVE GROWTH’

Shortlisted for 2020 Sabre Award

The economic and social benefits of cultural heritage aren’t hot topics for Kenya’s young population. But an increase in tourism leading to job creation is an important outcome for a country like Kenya, with a growing young population who need employment. This is the context for our PR campaign dubbed “Cultural Heritage for Inclusive Growth” by our client, The British Council, as part of its mandate to explore creative responses to global challenges.

Gong Kenya’s brief was to encourage a priority audience of 18 to 35-year-olds to want to learn about, protect, and value Kenya’s cultural heritage in order to engage and benefit from it more fully.

Our digital-first strategy, titled #CultureGrows, called on cultural organisations and creative enterprises to provide input into a long list of names in response to the question, “Who’s your Cultural Hero?”.

The nominees – each leaders in their respective fields that included film, fashion, food and art – starred in a specially commissioned photography exhibition and shared key messages on their social channels to communicate their place on the list.

Mashujaa Day provided the peg on which to announce the winners, who included chef Ali Mandhry, fashion designer Ann McCreath and film director Wanuri Kahiu. Media engagement around the event generated extensive local coverage.

This work was recognised by the PR industry’s most prestigious global awards, The Sabre Awards, for superior achievement in branding and reputation in the educational and cultural institutions category. Gong Kenya subsequently won the pitch to manage communications for the British Council’s East Africa Arts programme across the region.

“Gong showed great strategic insight into our challenge, thinking through the elements that make up cultural resonances and build national pride. They interpreted these into a campaign that generated authentic content and gained great traction through fresh, smart use of a solid format – in this case to find the most influential cultural icons in Kenya. The outcomes hit all of the KPIs and the content continues to inspire and delight our audiences in relevant social channels.”

Maureen Anzaye-Kubai, Project Manager, British Council East Africa Arts

Gong Communications appointed by Royal Academy of Engineering for pan-African Grants Programme brief

2nd March 2021, Nairobi:

Gong Communications has been appointed by The Royal Academy of Engineering to promote its sub-Saharan Africa grants programmes, including the Global Challenges Research Fund (GCRF) Africa Catalyst and Higher Education Partnerships in sub-Saharan Africa (HEP SSA). Gong Kenya will support this work by undertaking the Kenyan elements of the international brief, which was won after a competitive tender process. 

Meredith Ettridge, Head of Sustainable Development at the Royal Academy of Engineering, said, “As an international programme working in sub-Saharan Africa, it was important to us that the team we engaged with had strong local expertise and knowledge. We were also impressed by Gong’s experience in diversity and inclusion, a key pillar of our 2020-2025 strategy, and its commitment to diversity in its own team.” 

Gong Kenya’s Director, Nikki Francis-Jones commented, “The Royal Academy of Engineering’s mission to build sustainable societies and inclusive economies that form the basis of this brief is perfectly aligned to our B Corp values and sustainability ethos. We are so excited and proud to have been appointed to amplify the message of these superb programmes.”